No. 09 · Type journal
Typography · Analogue Process

Expressive Type

A Type Journal

Letterforms left to chance: paint, collage and assemblage pushing type beyond the screen.

role

Artwork, photography, typography, assemblage, collage, graphic design

mood
Acid yellow
Hot pink
Paint blue
Black
the brief

This project explores material sensibility and an appreciation for analogue processes in a field shaped mostly by digital experiences. It leans into materials that produce unpredictable results, shedding preconceived ideas of what design “should” look like and responding to the physical marks made along the way.

Paint, assemblage, photography and collage became ways to understand how typography can carry meaning beyond words and images, through the integration of expressive, handmade work.

Bella Lee Studio · receipt

Discipline
Typography
Format
Type journal
Media
Paint · collage · assemblage
Process
Analogue → digital
Role
Artwork, photography, typography, assemblage, collage, graphic design
Techniques
  • Painting
  • Assemblage
  • Photography
  • Collage
made byBella Lee
“Shedding preconceived ideas of what design “should” look like.”
Mood ribbonsthe colours of this project · hex
#F7E14B · Acid yellow
#E23B6E · Hot pink
#2A6FDB · Paint blue
#111111 · Black
01
board 01 · 7 pieces

Process & iteration

Paint, assemblage and collage, each tested, reworked and refined until the letterform holds.
tap any piece to see it full sizeExpressive Type · 01
02
board 02 · 7 pieces

The journal

Letterforms that came out of the mess.
tap any piece to see it full sizeExpressive Type · 02
the archive

Contact sheet

All 29 images from the project,
uncropped and in order.

next folder · 10

Ciel Clair →

Clear skies and warm croissants: an identity for a Parisian brunch café set inside a renovated 20th-century gallery.