Ciel Clair
Branding System
Clear skies and warm croissants: an identity for a Parisian brunch café set inside a renovated 20th-century gallery.
Art direction, creative direction, graphic design, typography, brand conceptualisation
Ciel Clair (French for “clear skies”) is a concept brunch café in the heart of Paris, set in the modern renovation of a 20th-century art gallery. Pain au chocolat on the patio with a view of the Eiffel Tower; crêpes beneath a historic interior. A spot for art lovers, locals and tourists alike.
The branding system expresses that personality with clarity and memorable graphics. It is built on three key identifiers: a monogram, a wordmark and a pictorial symbol. Each is designed to stand alone and to work in relationship with the others.
Bella Lee Studio · receipt
- Discipline
- Brand identity
- Concept
- Brunch café, Paris
- Deliverables
- 3-logo system
- Mood
- Clear skies, morning light
- Role
- Art direction, creative direction, graphic design, typography, brand conceptualisation
- System
- Monogram
- Wordmark
- Pictorial symbol
“Start your day off right. It's all clear skies from here.”
Sketch & iterate
Refine
The identity
Contact sheet
All 20 images from the project,
uncropped and in order.
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