The SH-E-O
A New York Photo Story
From first coffee to last light: a day in the life of a woman who runs New York.
Creative direction, art direction, casting, styling, hair & makeup, photography, post-production
THE SH-E-O is a photo story that follows a businesswoman through New York City from morning to night, with sharp tailoring, city texture and candid movement telling a story of ambition in motion.
It is a fully self-produced editorial. I conceived it and held every role on set and after it: creative and art direction, casting, styling, hair and makeup, photography and post-production. One point of view, carried from concept to final frame.
Bella Lee Studio · receipt
- Discipline
- Creative direction · photography
- Format
- Fashion editorial
- Location
- New York City
- Roles held
- 7
- Role
- Creative direction, art direction, casting, styling, hair & makeup, photography, post-production
- Model
- Lauren
- Location
- New York City
“Every role on set. One point of view.”
Morning
Night
Contact sheet
All 11 images from the project,
uncropped and in order.
Framed Bones →
Architecture, worn: eveningwear for the artist who owns every room she walks into.
