No. 07 · Brand concept book
Graphic Design · Brand Book
Aimé Leon Dore
Brand Concept Booklet
Downtown heritage, distilled into a booklet that captures Aimé Leon Dore through type, colour and image.
role
Art direction, graphic design
mood
Forest
Cream
Tan
Charcoal
the brief
A brand concept booklet for Aimé Leon Dore, curating existing photographs and articles about the label and re-setting them to capture its aesthetic through typography, graphic design and colour.
Every image and article is credited in the slugs and captions. The design work lies in the pacing, the type and the palette that make it unmistakably ALD.
Bella Lee Studio · receipt
- Discipline
- Graphic design
- Format
- Concept booklet
- Brand
- Aimé Leon Dore
- Focus
- Type · colour · pacing
- Role
- Art direction, graphic design
- Note
- Photographs and articles © their owners; credited in the booklet
made byBella Lee
“Typography, colour and image, tuned to one brand's voice.”
Mood ribbonsthe colours of this project · hex
#1F3B2D · Forest
#E8DCC2 · Cream
#9B6B3E · Tan
#2A2A2A · Charcoal
01
board 01 · 4 pieces
Tone & reference
Pulling the ALD world together: imagery, articles, colour.
tap any piece to see it full sizeAimé Leon Dore · 01
02
board 02 · 5 pieces
Spreads
Pacing the book like a lookbook.
tap any piece to see it full sizeAimé Leon Dore · 02
03
board 03 · 4 pieces
Pagination & credits
The plan behind the pages, and every source credited.
tap any piece to see it full sizeAimé Leon Dore · 03
the archive
Contact sheet
All 13 images from the project,
uncropped and in order.
next folder · 08
MoMA × Bauhaus →
A century-old movement, re-set for today: an exhibition catalogue and two posters for MoMA's Bauhaus show.
